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A community of like-minded, engaged women who foster change in ways that improve both the world they live in and the world at large.

ChickChat is a market research firm that helps companies figure out what women want!

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Opinionista

WE WANT YOUR OPINION

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POWER OF SHE

Women join ChickChat’s Opinionista Panel and inform the world’s leading brands and companies on what works, what doesn’t and what really matters
to one of the most important consumer demographics in the U.S. and beyond:
Women!

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INSIGHTS + EVENTS

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WHAT WE OFFER IS : INSIGHTS THAT DRIVE INNOVATION

Women are the world’s most powerful consumers, and their impact on the global economy grows every year. Women drive 85%+ of all consumer purchasing in the U.S. ($7 trillion in spending), through a combination of their buying power and influence.

Women have a multiplier effect, given that they serve as the primary caregivers for their children and their aging parents.

Women control more than 60% of all personal wealth in the U.S.

Gender is the most powerful determinant of how we see the world and everything in it. It’s more significant than age, income, ethnicity, or geography.

As a Marketer, it’s imperative that you understand what women want, why they buy and how best to communicate to them.

1. National Center for Education Statistics (2022-2023)
2. The 2024 Sate of Women Owned Businesses, American Express

RESearch Methods

RETAIL THERAPY

Why do women buy the things they do? ChickChat gets accurate, meaningful insights by asking women why they buy products while they’re actually considering and purchasing them. We tag along with women while they shop for groceries, cosmetics, cell phones.

THE GIRLFRIEND LOUNGE

THE DEUCE

BRAND PARTY

CHICKCHATS

METHODOLOGIES

YOU ARE – AND HERE’S WHY.

The perfect French press. A car charger that’s functional AND cute. A shoe rack worthy of Carrie Bradshaw. What if we told you that WOMEN are the reason these products exist? Women hold more sway and spending power in the marketplace than ever before. The choice between organic or not, modern or retro…who makes the call? Women do, of course.

Women are their household’s CSO (Chief Shopping Officer); making 85%+ of the consumer purchase decisions – every day.Companies want to know….What Do Women Want? Every time women choose a product, brands listen. Over $7 billion is spent each year on market research, and companies change their products and services based upon the opinions of women in focus groups, surveys and interviews.

ChickChat connects women with brands and brands to women. Become a member of ChickChat’s Opinionista Panel to dish about things you buy and boost your bank account at the same time. Each time you chime into a survey or focus group, that beach getaway (or new pair of shoes) comes a little closer; because Opinionista’s get paid for sharing their opinions! Extra cash is always a plus. But the best reward for becoming an Opinionista? You get to tell it like it is, and brands listen.

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THE HAND THAT ROCKS THE CRADLE RULES THE WORLD!!

MEN ARE WELCOME.

Women hold more sway in the marketplace than ever before. You scour blogs, Pinterest, and product reviews to find the best stuff out there. Between organic and regular, modern and retro, who makes the call? You do, of course. You are your own (or your family’s) Chief Executive Shopper.So shouldn’t everyone be asking What Do Women Want?

BRANDS LOVE ALL OF US.

Every time you choose a product, brands listen. $6.7 billion is spent each year on market research (read: companies want to know what you like, and they’re willing to pay to find out). Still, ChickChat knows your decisions go deeper than data can convey. Companies crave your real opinion, and we know you’ve got one.

CLIENTS

Women make hundreds of decisions each day. Here’s a sampling of some of the brands ChickChat has helped to figure out what women want.

FOUNDER

TRACY KLINKROTH

Next up? Her grand entrance into the world of marketing.
After excelling at boutique research firms and big ad agencies in Boston and Seattle, Tracy re-routed her course in 1997. She got laid off and broke up with her boyfriend of four years in the same week. But this girl didn’t stay on the couch with a pint of Häagen-Dazs for long.She reasoned, “If my former bosses could start a research firm, I can, too.” How’s that for a bounce-back? Tracy soon launched Epiphany Research, implementing studies for companies like Starbucks and Capital One.

Six years later, she became inspired by the stylish, influential (and dare we say kick-ass?) ladies doing big things all around her, and ChickChat was born. Now Tracy matches smart, honest women with some of the biggest brands out there. Think New Balance, eHarmony, Oregon Chai, Frito Lay … this girl’s got connections.

“A WOMEN IS THE FULL CIRCLE. WITHIN HER IS THE POWER TO CREATE, NURTURE AND TRANSFORM.” -DIANE MARIECHILD

Women joined our panel in 3 months

Organizations has partnered to change the world

Chickchat events in one year

CONTACT US

Interested in exploring Research for
Humans? Let’s talk.

(206) 909-8382